Ad disclosure

Ad disclosure makes it clear that a post is advertising, for example with “Werbung” or “Anzeige” in Germany.

Content that creators are paid for, or for which they receive something in return such as free products, must be recognizable as advertising in Germany. A clearly visible label at the start of the post is common, together with the platforms' own tools such as “Paid partnership” on Instagram. Nindo detects labeled ad posts automatically and compares their performance separately from a channel's organic content.