CPM calculator for influencer marketing
An offer of €1,500 only makes sense once you know how many people it reaches. CPM breaks both down to 1,000 contacts and makes creators comparable.
Most accurate with views or plays. Followers are not reach.
Most accurate with views or plays. Followers are not reach.
How to calculate CPM
Cost per mille (CPM) is what 1,000 reached contacts cost. In influencer marketing, that usually means the views or plays of a post.
Example: A Reel costs €1,500 and reaches 120,000 views. The CPM is €1,500 ÷ 120,000 × 1,000 = €12.50.
Why CPM should be based on views
Many offers are priced on followers. A channel with 500,000 followers and 60,000 average views then looks eight times cheaper than it is. For €1,500, the CPM is €3 based on followers and €25 based on views.
Nindo shows the average views of the last 60 days for every creator, by format. That way you calculate CPM with real numbers before you even reach out.
CPM benchmarks by format
Nindo uses these benchmarks by default to calculate media value. Teams can adjust them to their own experience in the workspace.
| Format | CPM |
|---|---|
Post | €22.50 |
Story | €30.00 |
Reel | €35.00 |
TikTok | €35.00 |
Video | €50.00 |
Short | €40.00 |
How CPMs differ by platform is explained in our article TKP und CPM im Influencer Marketing (in German).
Check creators before you book
With Nindo you see views, engagement and audience for every creator at a glance. You no longer wait for media kit screenshots and plan your campaign with real numbers.
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