Calculate the ROI and ROAS of your influencer campaign
A ROAS of 3 sounds like success but can still lose money. Only your margin shows whether a campaign made a profit.
Fees, products, shipping, agency share and working time
Revenue attributed to the campaign
Contribution margin after cost of goods and shipping
After costs, €2,000 of profit remains. At this margin, the campaign breaks even from a ROAS of 2.5.
How to calculate ROAS and ROI
ROAS (return on ad spend) divides the attributed revenue by the campaign cost:
ROI uses the contribution margin instead of revenue, i.e. what is left after cost of goods and shipping:
Why a good ROAS does not mean profit
A campaign costs €10,000 and brings in €30,000 in revenue, a ROAS of 3. At a 40% margin, €12,000 remain and the ROI is 20%.
At a 25% margin, only €7,500 remain from the same revenue. The same ROAS of 3 then becomes an ROI of −25%. Whether a ROAS is good always depends on your margin.
How ROI, ROAS and earned media value fit together is explained in our article ROI und Earned Media Value (in German).
Measure revenue per creator
Without attribution there is no ROI. With the Shopify integration, Nindo attributes revenue and ROAS to the individual creators in your campaign.
Check creators before you book
With Nindo you see views, engagement and audience for every creator at a glance. You no longer wait for media kit screenshots and plan your campaign with real numbers.
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