Earned media value calculator
What would your campaign's reach have cost as paid advertising? Earned media value turns views into a euro amount you can put next to your costs in reporting.
Prefilled with our benchmark for the format.
How EMV is calculated
Earned media value multiplies the contacts reached by the CPM you would have paid for the same reach as advertising.
Example: A campaign reaches 400,000 contacts. At a CPM of €35, that is 400,000 ÷ 1,000 × €35 = €14,000 in earned media value.
What EMV tells you and what it does not
EMV shows the advertising value of the attention you reached. It is neither revenue nor profit. Two campaigns with the same EMV can sell very differently.
To judge profitability, you also need revenue and margin. How to evaluate ROI, ROAS and EMV together is covered in our article ROI und Earned Media Value (in German).
CPM benchmarks for EMV
Nindo uses these benchmarks by default to calculate media value. Teams can adjust them to their own experience in the workspace.
| Format | CPM |
|---|---|
Post | €22.50 |
Story | €30.00 |
Reel | €35.00 |
TikTok | €35.00 |
Video | €50.00 |
Short | €40.00 |
EMV automatically for every campaign
Nindo captures your campaign's posts automatically, estimates the reach of each post and calculates the media value from it. You set the CPMs once for your workspace.
Check creators before you book
With Nindo you see views, engagement and audience for every creator at a glance. You no longer wait for media kit screenshots and plan your campaign with real numbers.
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