What does an influencer post cost?
Creator prices vary widely, and media kits rarely show real views. The calculator estimates a fair range from the views a post can be expected to reach and our CPM benchmarks.
Prefilled with our benchmark for the format.
Based on avg. views × CPM, range ±30%.
Why views instead of followers
Prices per 1,000 followers reward channels with large but inactive communities. What matters to a brand is how many people actually see a post, and that is what views and plays show.
Nindo shows the average views of the last 60 days for every creator, by format. That way you can check an offer before you negotiate.
What else affects the price
The range is a starting point for negotiation. These factors move the price up or down:
- Usage rights, for example for ads or on your website
- Exclusivity towards competitors in your industry
- Production effort, such as locations, props or several shooting days
- Packages of several posts or formats
If you have a specific offer, check it with the CPM calculator.
Check creators before you book
With Nindo you see views, engagement and audience for every creator at a glance. You no longer wait for media kit screenshots and plan your campaign with real numbers.
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