Which influencers do your competitors work with?

Advertising has to be labelled, so every collaboration is public. A single sponsored post in a feed says little. Put together, the list shows which creators a brand relies on and how much it currently invests in influencer marketing.

The number of sponsored posts per creator reveals the most. When a brand books the same creator again and again, it has seen results that justify the next booking.

How to read a brand’s collaboration lengths and campaign waves is explained in the article Analysing your competitors’ influencer campaigns.

Creators with industry experience. Creators who have already advertised for a brand in your category know the topic and reach a matching audience.

Conflicts before you reach out. A creator who regularly advertises for a competitor is often bound by contract and seems less credible in your campaign.

Creators becoming available. If a long-term partner’s latest sponsored post was a while ago, the collaboration may have ended. That frees up a channel that has proven itself in your category.

How active a brand is. The number of creators and the date of the latest sponsored post show how much a brand currently relies on influencer marketing.

Before you commit budget, check your candidates in the complete selection process.

Nindo detects sponsored posts in which creators tag, mention or link to a brand. The list shows the creators with the most sponsored posts for the brand.