Check a media kit: do the numbers add up?
A media kit shows what a creator wants to show. Pick the channel, enter the figures from the media kit and compare them with the averages of the last 60 days from our database.
1. Pick a channel
Why media kits often look better than everyday reality
A media kit is self-promotion. It often shows the strongest month, a viral post or an engagement rate calculated on reach instead of followers.
To plan a campaign, you need the average instead. Only then can you estimate what a post will realistically reach and what it should cost.
Where the comparison values come from
Nindo captures public posts and calculates averages over the last 60 days for every channel, per format. For Instagram we compare Reels and posts, for YouTube videos and Shorts. Engagement rate refers to the channel's followers.
What else a media kit claims
With Nindo you check audience claims such as age, gender or location against the demographics forecast. For Instagram and TikTok, Nindo also shows unusual follower developments that can point to bought followers.
Check creators before you book
With Nindo you see views, engagement and audience for every creator at a glance. You no longer wait for media kit screenshots and plan your campaign with real numbers.
Request a demo
