Cost per view (CPV)
Cost per view shows what a single view of a video cost on average.
CPV is common for reels, TikToks and YouTube videos. It describes the same as CPM, but per view instead of per 1,000. A CPM of €12 therefore equals a CPV of €0.012.
Calculation
Example: A YouTube video costs €3,000 and reaches 150,000 views. The CPV is €3,000 ÷ 150,000 = €0.02.