CPM
The cost per mille (CPM) shows what 1,000 contacts reached by a post or campaign cost.
CPM lets you compare offers from creators of different sizes on a common basis. In influencer marketing, contacts are usually a post's views or plays. A low CPM only pays off if the people reached match your target audience.
Calculation
Example: A reel costs €1,500 and reaches 120,000 views. The CPM is €1,500 ÷ 120,000 × 1,000 = €12.50.